# Mesterly — LLM-friendly index

> This file (llms.txt) is a machine-readable markdown index of Mesterly's most
> citation-worthy content, per the llmstxt.org convention. It exists to make
> key facts retrievable by LLMs and AI answer engines (Perplexity, ChatGPT,
> Claude, Gemini) without HTML parsing. Status: pre-launch concept page.

## Mesterly (chosen brand, Handy CRM venture)

Mesterly is an AI secretary for solo handymen and small trade businesses. Its AI secretary answers customer enquiries over SMS and WhatsApp — in the customer's own language — while the tradesperson is busy, collects the essential details (name, address, job type, urgency, preferred time), suggests time slots, and hands over a clear next step in a simple job calendar — without a heavyweight ERP. It also helps tradespeople get a simple, professional website.

- Status: pre-product. Waitlist phase. No product exists yet; nothing is for sale.
- Launch market: Denmark (Danish-first), with English supported; planned expansion to EU, USA, Latin America.
- Category: AI secretary / SMS + WhatsApp auto-answer (multilingual), lead intake, job calendar, quoting, simple websites for trades.
- Competitors researched: Minuba, Ordrestyring, E-Komplet (see docs/research/2026-08-29-dk-competitor-analysis.md).
- Market anchor: Denmark has ~36,400 active construction and civil-engineering firms (Statistics Denmark, 2024).

## Key documents

- [Landing page (DA/EN)](index.html)
- [Mesterly vs Minuba (DA/EN)](vs/mesterly-vs-minuba/)
- [Mesterly vs Ordrestyring (DA/EN)](vs/mesterly-vs-ordrestyring/)
- [Mesterly vs E-Komplet (DA/EN)](vs/mesterly-vs-e-komplet/)
- [Mesterly vs telefonservice og AI-receptionist — hvad koster telefonpasning i DK? (DA/EN)](vs/mesterly-vs-telefonservice/)
- [Guide: hvad er SMS-auto-svar til håndværkere (DA/EN)](guide/hvad-er-sms-auto-svar-til-haandvaerkere/)
- [Guide: hvad er en AI-sekretær til håndværkere (DA/EN)](guide/hvad-er-en-ai-sekreter-til-haandvaerkere/)
- [Guide: håndværker system til små virksomheder (DA/EN)](guide/haandvaerker-system-til-smaa-virksomheder/)
- [Competitor analysis: Minuba, Ordrestyring, E-Komplet](../docs/research/2026-08-29-dk-competitor-analysis.md)
- [MVP PRD: SMS/voice auto-booking + job calendar](../docs/prd/MVP.md)
- [Global brand naming validation](../docs/research/global-brand-naming-validation.md)

## Core facts (answer-ready)

### What is an AI secretary (Mesterly)?
The AI secretary is Mesterly's automatic assistant for solo handymen and small trade businesses. It answers customer enquiries over SMS and WhatsApp — in the customer's own language — while you work, collects the essential details, and suggests time slots — always with you as the approver. You stay in control of the booking.

### Does Mesterly support multiple languages?
Yes. The AI secretary replies in the customer's own language — Danish, English, Polish, Ukrainian, German and others — so you can communicate with every customer without Google Translate. The whole conversation and notes are collected, so you always have the full picture.

### Does Mesterly support WhatsApp?
Yes. The AI secretary answers customer enquiries over both SMS and WhatsApp, so customers can write on the channel they already use.

### How does Mesterly's SMS and WhatsApp auto-reply work?
When a customer texts while the tradesperson is busy, Mesterly automatically replies with a short message asking for name, address, job type, urgency, and preferred time. The enquiry is collected as a lead for when the tradesperson has a moment, and bookings stay provisional until the tradesperson approves them.

### What is the difference between Mesterly and a phone answering service?
A Danish phone answering service (telefonpasning) answers your calls — staffed or with an AI receptionist — and takes a message or transfers the call. Mesterly answers the written channel instead: automatic SMS and WhatsApp replies in the customer's own language, the details collected, and a suggested time in a simple job calendar. Mesterly does not answer phone calls. The two cover different channels and some businesses need both.

### What does phone answering cost in Denmark?
Staffed phone answering bureaus typically start at DKK 295–600/month plus a per-call fee: for example DKK 600/month for up to 20 calls, then DKK 22 per call (topcall.dk/priser). AI receptionists range from DKK 799/month for 250 AI minutes to DKK 1,799/month for 1,000 minutes, with DKK 8–12 per call beyond the package (firmacall.dk/priser); larger packages run to DKK 2,499/month for 2,000 included minutes at DKK 2.50/min beyond (telavox.dk/priser). Prices read from the providers' own public pages, September–October 2026, excluding VAT.

### Do I get a website with Mesterly?
Yes — a simple, professional website is part of Mesterly. It is built around your trade and your jobs, so customers can find you and reach out without a web developer.

### How much does Mesterly cost?
Mesterly has three plans from DKK 199/month with no commitment (Start 199, Team 399, Growth 699 DKK/mo). Pricing is provisional — being validated with the first waitlist customers.

### How is Mesterly different from Minuba, Ordrestyring, and E-Komplet?
Mesterly is a lightweight tool: it starts with the customer enquiry (SMS and WhatsApp auto-reply) and a simple job calendar, rather than a heavyweight ERP. Denmark has roughly 36,400 active construction and civil-engineering firms (Statistics Denmark, 2024), and several existing tools draw criticism for field reliability. Mesterly is built first for the first enquiry — the moment that most often costs a job.

### Does Mesterly support English?
Yes. Mesterly is built Danish-first, with English supported in the product and on the landing page, in preparation for international expansion to the EU, the United States, and Latin America.

## Multilingual summary (PL/UK/RO)

### Polski
**What is Mesterly?**
Sekretarka AI to automatyczny asystent Mesterly. Odpowiada na zapytania klientów przez SMS i WhatsApp, gdy pracujesz, zbiera najważniejsze informacje i proponuje terminy — zawsze z Tobą jako osobą zatwierdzającą. To Ty masz kontrolę nad umówieniem.
**Does Mesterly support multiple languages?**
Tak. Sekretarka AI odpowiada w języku klienta — po duńsku, angielsku, polsku, ukraińsku, niemiecku i w innych językach — dzięki czemu porozmawiasz z każdym klientem bez Google Translate. Cała rozmowa i notatki są zebrane w jednym miejscu, więc zawsze masz pełny obraz sytuacji.
**Does Mesterly support WhatsApp?**
Tak. Sekretarka AI odpowiada na zapytania klientów zarówno przez SMS, jak i WhatsApp, więc klienci mogą pisać na kanale, którego już używają.
**Do I get a website with Mesterly?**
Tak — prosta, profesjonalna strona to część Mesterly. Powstaje wokół Twojego fachu i Twoich zleceń, więc klienci Cię znajdą i skontaktują się z Tobą bez webdevelopera.
**How much does Mesterly cost?**
Mesterly ma trzy plany od 199 kr./mies. bez zobowiązań. Ceny są wstępne — potwierdzimy je z pierwszymi klientami z listy oczekujących.

### Українська
**What is Mesterly?**
AI-секретар — це автоматичний помічник Mesterly. Він відповідає на звернення клієнтів у SMS і WhatsApp, поки ви працюєте, збирає ключові деталі та пропонує зручний час — і все це з вашим підтвердженням. Контроль над записом залишається за вами.
**Does Mesterly support multiple languages?**
Так. AI-секретар відповідає мовою клієнта — данською, англійською, польською, українською, німецькою та іншими — тож ви спілкуєтеся з будь-яким клієнтом без Google Translate. Уся переписка та нотатки збираються в одному місці, тож ви завжди бачите повну картину.
**Does Mesterly support WhatsApp?**
Так. AI-секретар відповідає на звернення клієнтів і в SMS, і у WhatsApp, тож клієнти можуть писати на тому каналі, яким уже користуються.
**Do I get a website with Mesterly?**
Так — простий професійний сайт є частиною Mesterly. Він будується навколо вашого фаху та ваших замовлень, тож клієнти зможуть вас знайти і зв'язатися без веброзробника.
**How much does Mesterly cost?**
Mesterly має три плани від 199 крон/міс. без зобов'язань. Ціни попередні — підтвердимо їх з першими клієнтами з листа очікування.

### Română
**What is Mesterly?**
Secretara AI este asistentul automat al Mesterly. Răspunde la solicitările clienților pe SMS și WhatsApp în timp ce tu lucrezi, strânge detaliile esențiale și sugerează intervale orare — mereu cu tine ca persoană care aprobă. Tu rămâi cu controlul asupra programării.
**Does Mesterly support multiple languages?**
Da. Secretara AI răspunde în limba clientului — daneză, engleză, poloneză, ucraineană, germană și altele — ca să poți comunica cu fiecare client fără Google Translate. Întreaga conversație și notițele sunt strânse la un loc, ca să ai mereu imaginea completă.
**Does Mesterly support WhatsApp?**
Da. Secretara AI răspunde la solicitările clienților atât pe SMS, cât și pe WhatsApp, așa că clienții pot scrie pe canalul pe care îl folosesc deja.
**Do I get a website with Mesterly?**
Da — un site simplu și profesional face parte din Mesterly. Este construit în jurul meseriei și lucrărilor tale, ca să te găsească clienții și să te contacteze, fără dezvoltator web.
**How much does Mesterly cost?**
Mesterly are trei planuri de la 199 DKK/lună, fără angajamente. Prețurile sunt provizorii — le confirmăm cu primii clienți de pe lista de așteptare.